Sales Voicemail Example: Researching for Company Details Not only will your voicemail stand out, but you’ll also show the prospect that you’ve done your research to understand who they are and what they need. This step may seem inconsequential, but it has several benefits. Study the prospect’s business website and social media profiles, then select one or two details to reference in your voicemail. Of course, this tactic isn’t possible without conducting research before the call. Tell the prospect how you discovered them, or mention a specific detail about their business. Make your voicemail unique by providing context at the beginning of your message. So it’s important to stand out - and if your voicemail sounds just like the others, don’t expect a call back. When you leave a voicemail, your message is one of many other messages in a prospect’s mailbox. Provide Context to Personalize Your Message Or if you simply have a difficult time getting a foot in the door with a prospect. Keep these tips in mind if you struggle to get your demo numbers up. Refer to the email in the call-to-action (CTA).Leave voicemails that are less than 23 seconds.Here are some key points to keep in mind: Your voicemails should sound like you’re talking to an old acquaintance or relative - respectful and helpful without being too loud or obnoxious. The more natural and human you sound, the more the prospect believes that you genuinely want to start a meaningful business relationship. Avoid being too monotone, but don’t go overboard with unnatural excitement either. You’ll sound like every other generic B2B sales representative trying to win the prospect’s attention.īe mindful of your tone and speak as if the prospect sat right in front of you. But if your delivery is stiff and robotic, the prospect will check out the moment you start speaking.Ī phony, overenthusiastic tone is even worse. You may possess the perfect voicemail script that hits on all your key information in a short amount of time. Keep your voicemails concise by only including the details that spark your prospect’s interest and provide them with clear instructions as to how they should respond. Your goal isn’t to sell to the prospect you’re calling, it’s to secure a callback or follow-up. If you try to fit 60 seconds of information into a 30-second voicemail, you’ll end up sounding frantic and fumbling over important details. For something that takes less than 30 seconds, it seems like a no brainer, right?īut keep in mind, shortening your voicemails does not mean talking faster. While voicemail alone does not yield callbacks, when paired with targeted emails it has the ability to increase response rates.
Going on any longer will annoy the prospect by wasting their time or overwhelm them with too much information at once. When used correctly, cold call sales voicemails can be one of the quickest ways for a team to boost response rates and get the attention from their prospects.īut keep your cold call sales voicemails short!Īs a general rule, each voicemail should not exceed 30 seconds in length. Let’s get into it! First, do Cold Sales Voicemails Work? Today’s blog post offers some valuable tips to optimize your sales voicemail strategy and improve response rates. In fact, certain studies show that well-crafted voicemails can improve response rates anywhere from 3% to 22% ( source). But here’s the good news - making a few changes to your voicemail strategy can create a big impact.
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Do cold calls work? How can you find more success with cold calling? We often discuss how to make a cold call, but rarely the next step after your cold call fails to get picked up.
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